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bannerStarting a food business is no easy endeavor. It requires a certain kind of gutsy tenacity to venture out into the world with a passion, a purpose and a business plan. At Down2Earth Materials we work alongside many food start-ups and have the pleasure of watching and helping so many people utilise their passion in growing an initial concept into a fully fledged commodity. One such business, located in beautiful West Cork (I’m allowed say that – I’m from there!) is the Fish Seafood Deli in Rosscarbery.

peter_shanPeter Shanahan, like so many qualified Irish people over the last number of years, had bore the harsh and unjustly effects of the downturn. But thankfully, Peter was not a person to dwell on misfortune for long, as he identified an opportunity to turn his love for the sea, fish and cooking into a viable business opportunity, and opened the doors to The Fish Seafood Deli in July 2011.

Ireland, as a nation, is becoming ever-more conscious of the consequences of our dietary decisions. We’re replacing sandwiches with salads, shakes with soups, french fries with fresh fruit and Guinness with – ok Guinness is still a main-stay of the Irish diet (thankfully) – but a new, health-conscious Ireland means that a business based on the supply of one of the healthiest foods available, from a region that is famed for having the freshest and tastiest of its kind is indeed a timely venture! And we are delighted to see Peter’s  timely venture growing from strength to strength.

Seafood-BoardThe Fish Seafood Deli’s fish is straight off the boats of West Cork – it’s difficult to get fresher than this without actually catching the fish yourself. The Fish Seafood Deli’s website too contains lots of amazing recipes to help feast upon this freshness, so you have no excuse! To all our readers, if you are in the Rosscarbery area – (it’s a pretty incredible place, if you haven’t been) – please pop in to say hello and to see what they have to offer. You’ll not only be witnessing the fruits of that tenacious, entrepreneurial spirit that has helped us out of a depression, but your taste buds, and your six-pack, will also thank you for it.

Bye for now,


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